The existing brand lacked clarity, scalability, and visual cohesion. The client needed a new identity that felt premium, culturally grounded, and emotionally resonant, across both digital platforms and physical packaging. Our goal was to design an identity that felt timeless, culturally grounded, and sensorially elegant, while honoring the founder’s story and the symbolic references embedded in the original concept. The final logo evolved through a series of contour studies, each progressively refined to balance figurative clarity and symbolic openness. The silhouette references the founder herself, anchoring the identity in authorship and lived Black femininity.