Thesis Project
Client
Publication, System design, Data analysis design
Services
2025
Sonic branding is defined as the strategic use of sound to reinforce a brand's identity, evoke emotions, and enhance consumer engagement. The goal of this project is to broaden the multisensory approach of sonic branding by increasing its accessibility to people and ultimately integrating it more intimately into daily life. The project aims to secure a richer branding strategy by combining sonic branding with traditional branding. To achieve this, I developed the sonic branding toolkit. With the toolkit, simply combining geometric forms automatically generates sound that corresponds to shapes, colors, positions, and sizes. The images created in this way can serve as brand identities, and the generated sounds can be used for sonic branding. This toolkit is designed not only for corporations but also for individuals seeking to establish their own personal branding.
It is actually aimed more at individuals than at corporations. Through the toolkit, users can create their own unique Sonic ID and share it on social media and beyond. Anyone can generate a personal sound simply by combining their name with their favorite colors or shapes. The resulting images and sounds can not only be uploaded to social media but are also free for commercial use. As the fusion of sonic and traditional branding becomes more widely recognized, the public’s understanding of a multisensory approach to branding will grow, potentially delivering more synergy than conventional branding alone. Research shows that engaging multiple senses can enhance emotional connections and brand recall, which further supports this approach. Additionally, individuals with hearing or visual impairments, who have been marginalized by single-channel branding, will also be given the opportunity to experience branding.
Client - Year 2025 Services Publication, System design, Data analysis design
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