NYCxDESIGN Festival
Client
Illustration
Services
2025
This project symbolizes the spirit of challenge and solidarity that drives us even beneath the surface. This poster captures the dynamic urban energy of New York by portraying not only the bustling scenes above ground but also the everyday hustle of catching the subway below. By incorporating elements such as wheelchairs and elevators, it visually communicates a message of diversity and inclusion, emphasizing that everyone should have equal access to mobility and participation. Through this artistic narrative, the multifaceted stories of New York unfold across every level of the city.
The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'. Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent. The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.
Client NYCxDESIGN Festival Year 2025 Services Illustration
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