The original visual asset was intended solely for a thank-you card, but with increasing enthusiasm from staff and faculty, the concept expanded into a campus-wide souvenir item. I was tasked with creating an identity that could stand alone as both illustration and emblem—evocative enough for personal keepsakes and versatile enough for scalable merchandise. This required reworking both the illustration and the typographic lock-up into a functional, brand-aligned visual system. The centerpiece illustration reflects my perspective as a graduating student: a lovingly stylized depiction of the SoD building as it appeared in my daily life. The project is now being developed in collaboration with the Pratt marketing team for potential campus-wide release as official merchandise. The design retains flexibility across print and textile, without compromising the integrity of the original illustration.