20+ branded assets delivered across motion, static, and web and established a modular, youthful, scalable identity Koach is a fast-growing mentorship startup aimed at connecting college students with mentors in diverse industries. I was brought on to lead a comprehensive rebranding effort, defining the company’s visual identity and digital presence during a key product launch phase. My responsibilities spanned branding, motion design, illustration, and digital content creation across web and social channels. I led the early-stage visual strategy for a mentorship platform connecting college students and professionals.