Seoul Metro Exhibition

Seoul Metro Exhibition

Seoul Metro

Client

Art Direction, Brand Identity

Services

2023

This exhibition project was developed as a visual identity proposal for Seoul Metro Station. Drawing inspiration from the architecture’s distinct triangular roof and the building’s layered renovation history, I reimagined a century-old public space into a modular graphic system that merges history with transit iconography. The goal was to create a system that honors both the structural legacy and emotional significance of Seoul Station as a civic space.

Developed a visual system using three simplified forms—circle, triangle, square—each representing a different architectural phase of the station’s renovation Extracted three core colors—beige, sky blue, and crimson—from historical reference photos, materials, and interior motifs These modules were reconfigured into sequences evocative of subway wheels, train rails, and passenger flow The continuous circles suggest rail motion and connection Typography blends vintage Korean sans-serif styles with contemporary forms, referencing Seoul’s modernization while preserving its narrative tone All visual elements were designed to resonate across age groups and backgrounds, avoiding literal or loaded iconography

Client Seoul Metro Year 2023 Services Art Direction, Brand Identity Typefaces EddaFilled

Isabel chun® Graphic designer

1997—

2025

+1 415 623 4027

kate996926@gmail.com

JERSEY CITY

55 Jordan Ave

Jersey City, NJ 07306

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Isabel chun® Graphic designer

1997—

2025

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