I’m Isabel Chun, a Graphic Designer based in New York City, passionate about building thoughtful brand stories through visual systems, typography, and packaging.
How I work I approach design as an iterative conversation—between concept and audience, brand and material. Whether collaborating with engineers on a webflow prototype or crafting tactile details for packaging, I prioritize clear communication and a strong sense of intent. I believe good design is rarely solitary—it thrives in cross-functionality.
My values I stand by Precision, Empathy, and Adaptability. Precision grounds my craft; empathy shapes the message; adaptability keeps the work alive across mediums. Whether the goal is elegance or experimentation, I design with people—not just users—in mind.
What I do
Brand & Visual Identity
Visual Identity Systems
Sonic Branding
Typography
Pictorial Language
Iconography
Brand Guidelines
Asset Toolkits
Naming & Tone of Voice
Strategy & Research
Brand Strategy
Architecture
Communication
Content Strategy
Digital & Design Strategy
Social Media Strategy
Customer Journey Mapping
User Behavior Analysis
Trend Research
Speculative Design
Insight Reports
Digital design
UX/UI Design
Digital Prototyping
(Figma, Adobe XD)
Component Libraries
Design Systems
Interaction Design
Information Architecture
Responsive Web Design
Web3.0 Exploration
Creative Execution
Illustration
(Editorial, Character, Branding)
Motion Design
(GIFs, Animated Assets)
Brand Storytelling Communication Concepts
Editorial Design
(Print & Digital)
Advertising
Campaign Assets
Social Media Content
Brand Films
Brand Experience
Digital Product Design
Packaging Design (Luxury, Beauty, Consumer Goods)
Service & Application Design
Exhibition, Event, and Retail Environments
Multi-touchpoint Brand Ecosystems
Base
Education
Pratt Institute, Brooklyn Communication Design,
MFA
2023–2025
California College of the Arts, San Francisco
Graphic Design,
MFA
2022–2023
Hongik University, Seoul
Visual Design,
BFA
2016–2021
Experience
Afro Infinite
Brand Designer
Current
Pratt Institute Production Lab
Graphic Designer
2024-2025
Koach
Graphic Design Intern
2024